What is PPC Advertising? 5 Benefits of PPC advertising in 2020

The world is getting digitized as we can clearly see the use and effect of digital marketing with the help of the internet. Everything is now available on the internet from a small pin to planes. You just name it and you can find it on Google.

This is how the need forthe internet is growing and so is the need for digital marketing. If you are aware of digital marketing or google ads, then I guess you have heard about PPC advertising.

What is PPC Advertising?

PPC (Pay-Per-Click) advertising, also known as Google AdWords is the most popular and effective online advertising of the era. It is a paid advertising where an advertiser has to pay a certain amount of money to Google for each click on their ads.

This is the process of buying customers rather than gaining organically through the use of search engine optimization. Actually, it is an alternative to SEO that provides the better and quick result.

Nowadays, only having a business or company isn’t sufficient. There needs to be proper marketing and advertising to gain leads and conversion, which will provide value to the business. So, PPC advertising is a really important part of digital marketing that can change the face of your business.

 Benefits of PPC advertising in 2020 are:

  1. Provides Quick Result

Unlike any other advertising platforms, this PPC will provide you the quickest result. You can get a flood of leads and conversion within a few couples of days. You don’t have to wait months and months to generate a lead.

Advertising on PPC provides you an ability to target your precise target to generate more quality leads although with less number of advertising. Google is the largest online platform that receives 3.5 Billion of the search engine every day. So, advertising on Google provides you the maximum number of traffic.

  1. Increase Brand Awareness

As I have recently said, Google is the largest online platform, with 3.5 Billion searches daily. Now, whenever your ad content is live on Google, millions of people will view your content i.e., brand awareness.

The main purpose of advertising is to increase brand awareness and recognize your brand to the maximum audiences. And, after that, you publish your ad on Google that contains your brand name and brand description, people will start knowing more about your brand and let you inform in any necessity.

  1. Precise Targeting Audiences

Targeting is one of the best and important partsof digital marketing. Only advertising doesn’t suffice to convert the potential leads unless your ads are reached to the interested individuals. This feature is well provided by PPC advertising to provide you quicker results with quality leads that tend to convert without any effort.

Also, this saves your extra investment in advertising as you can generate more leads with a few numbers of ad runs. PPC advertising provides several options to target audiences like location, age, gender, demographics, etc.

  1. You only pay for clicks

You don’t have to keep paying more and more to have your place at the top of Google Search Engine Result Page. You only need to bid higher than your competitor and make sure your Google Ads is perfectly managed with good quality score, CTR, keyword management, etc.

After advertising on Google, you only pay for the clicks you gain on your ads. If there is no click, then, there is no payment. You can freely stay on top of Google SERP unless there is a high bidding competitor. This provides a boost upon brand awareness as well.

  1. No Need for SEO

PPC is an alternative method of ranking your website on top of SERP. If you are not familiar with SEO, it is the organic process of ranking your site on Google SERP that requires several months of hard work. There needs to be a team of SEO experts to work on only then you can obtain a good result in a short period of time.

Now, after advertising through PPC, the cost of hiring SEO experts is saved and you can invest that money on advertising your Google ads. Also, you can get a quick result and don’t even have to wait a week for a lead.

  1. PPC Advertising is measurable

Tracking your daily performance results through the traditional method is somewhat impossible. But through Google’s application i.e., Google Analytics and Google Webmaster, it is not possible to track your daily progress on digital marketing.

Having a daily report on your work keeps you focused on your target and leads you to make the right decision for the next step and work accordingly.


I hope reading this article has enhanced your knowledge regarding Pay-Per-Click. If you are an impatient business personal, then PPC advertising will be the best option for your business growth as you can have numerous conversions within a couple of days.

So, when are you advertising your products through Google PPC?